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Vice President of Marketing, Global 250 Pharmaceutical Co.

"We were preparing to introduce our product one year behind the market leader, a leader that had dominated the market (90 percent share) for 10 years, when I realized that we would not succeed without a philosophical change in mindset. ... [Insigniam Performance] transformed our thinking ... and gave us the courage to keep going when others thought that we couldn't.
Within six months of launch, we had captured more than 50 percent of the market, beat analysts' projections and became the new standard of care."




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About Insigniam - What Our Clients Say About Insigniam

Evaluations Demonstrate 96% Satisfaction

To date, our consultants have worked with over 200,000 people in client organizations. We ask for evaluations throughout our engagements from our lead client as well as the people in their organizations with whom we work. A resent sample of over 800 evaluations of work done in quarter one and two of 2007 indicate the following:

  • Was the consulting session relevant to your day-to-day work and your life? 93%
  • How would you rate your likely ROI on time invested? 546%
  • Were the consultants sensitive to your concerns in leading/working/managing the session discussion and dialogue? 97%
  • Were the consultants respectful of individual organizational values? 97%
  • Up to this point in the process, rate your level of satisfaction with Insigniam Performance? 97%

  • Client Interviews Illustrate Passion, Trust, and Partnership

    Recently, we requested our consultants ask some of our clients four questions about us.

    Here are the questions and a sample of responses:

    1) In our interactions what speaks louder about me than my words?

    "Your professional behavior and demeanor speak louder than your words. You exude personal traits such as integrity, honesty, competence, courteous, trustworthy." -- SVP of HR, Global Retailer

    "Passion, vision, focus on the customer." -- VP, Managed Care Services Company

    "You are understated, subtle, not over-blown, not salesy, professional, results oriented, positive, easy to do business with, personal." -- Sales VP, Leading Express Freight Company

    "You enjoy what you do and operate inside of breakthrough thinking. You have great integrity in our relationship and I can count on you to do what you say you will do, when you say you will... The [Insigniam] consultants listen to me as a client and take on my needs and tailor the conversations to my needs." -- VP & Treasurer, Global Pharmaceutical

    2) What are four adjectives that describe Insigniam consultants?

    "Empowering, conscious, engaging, provocative." -- Executive for Customer Relations, Airline Caterer

    "Action; rapidly understanding the heart of the matter; solutions; push for complete agreement around a common goal." -- Senior Director, Pharmaceutical Company

    "Passionate, partnership, smart, creative." -- GM of New Business Initiatives, Leading Semiconductor Company

    "Thoughtful, detailed, prepared, and caring." -- SVP of Sales, Global Retailer

    "Practical: Down to Earth; Result-oriented: No training for the purpose of training; always keep the goal in mind. Challenging: Bring out the best in people, but also take them out of their comfort zone. Based on methodology: A large box of tools, but precise and used for the right occasion, like a surgeon." -- Merchandising VP, European Mail Order Business

    3) What was satisfying about working with Insigniam?

    "I think the most satisfying part of working together was it never felt like a traditional customer/consultant relationship, but rather that we were both working towards a common objective in a collaborative way. I believed you truly cared about the end game and results for the purpose of our benefit as opposed to the benefits gained for Insigniam. I felt you were genuine, open and honest." -- SVP, Global Office Supply Company

    "Everything of course... no really some of my more satisfying experiences have been working with you on shaping and executing on strategic outcomes and dealing with difficult personnel and performance issues." -- National Sales Director, Leading Healthcare Company

    "What I find most satisfying is the quality of work you bring. I have high expectations and I am never let down. In fact, I am usually blown away with how much more I get that I did not even expect." -- VP, Healthcare Company

    "Always delivered the commitments, did whatever you promised, and got me to think more creatively and outside the box." -- Partner & Chief Sales Officer, Auto Part Manufacturer

    "The longevity of the relationship is largely based on trust; I have it that you folks really intend my success as part of your work. You work at the highest level. This is an unwavering aspect of working with Insigniam Performance. All things that I say are consistent with each person I have encountered at Insigniam. Over the years, there have been a large number of people from the firm." -- VP of Business Development, Biotech

    4) How could we develop our firm to be even more satisfying?

    "I don't know how to answer that one. I can't think of anything. Our interaction caught hold of me 100%." -- Executive/Customer Relations, Canadian Restaurant Chain

    "Continue to expand the international perspective; this stretches your mind and opens up new opportunities; you will be more valued as a company and more interesting as a people." -- SVP, Global Public Safety Organization

    "Sometimes I needed to vent and knew I couldn't with you because of your commitment to the breakthrough principle of not gossiping - but I always knew why you were that way with me. You would let me do it and then coach me, and it made me a better leader." -- VP of Store Operations, Global Retailer

    "I honestly can't think of anything that you need to develop in the firm. I think that you do a great job whether you are working on something small or complex." -- VP, Biotech Company


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